Author: David McMichael

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Retailers Can Master Mobile Using Machine Learning

As the modern consumer becomes a multi-channel shopper, the modern retailer has been forced to follow suit. Mobile commerce or “m-commerce” is now a crucial point-of-sale for a retailer hoping to cover the entire consumer shopping experience. Machine learning systems have been expanding to mobile in many ways, but none that provide large-scale results like the ability to collect consumer...

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Storytelling in Startups: We Can Relate

Most of us remember childhood bedtime stories or amusing renditions of a night out with friends. These stories have helped shape who we are, and they reinforce our existing relationships. By telling stories of their own, startup businesses can create lasting impressions and personalized experiences to drive an impactful brand experience. In the highly competitive startup environment, this is fundamental...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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