Author: Kerry Liu

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Stop Cheapening Our Tech Sector by Quoting Our “Cheap” Engineers

An Open Letter to the Ontario Tech Community: I have been torn recently. The Ontario tech community - specifically the Toronto and KW corridor - has been getting a lot of well-deserved global press. See the CBC’s article about building our very own “Silicon Valley North”. The issue is that every time I read an article, listen to an interview, or...

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Cutting through the hype: The real benefits of machine learning

Yesterday we publicly announced our largest retail partnership to date. We are honoured and excited to partner with A.S Watson as their preferred vendor for a global roll out of machine learning applications. Over the past year, we have worked diligently with various leaders in the A.S Watson Group and have been impressed with how they approach the topic of...

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Retailers – Stop Being So Afraid of Machine Learning

Machine learning is a scary word for some retailers. Maybe they fear super-powered robots bent on taking over the world, but more likely they are nervous to place so much trust in artificial intelligence or new technology. While change can be frightening, machine learning is the best way for businesses to gain powerful marketing insights and engage with customers. What marketers...

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How to Use Machine Learning to Further Retail Analytic Capacity

If you’re only using big data to target consumers based on demographics or purchase history, you’re making a mistake that will cost your company a significant amount of revenue. Big data can provide retailers with a wealth of highly personalized information about their customers, informing meaningful customer interactions. But most retailers are only using the data to make very simple assumptions...

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An Insider’s View of Retail: Part One

It has been a while since I’ve written an article and my goal is to change that over the next few months. I was inspired to write this series while on a plane coming back from an investor road show. It hit me that the world of retail, which we live in, is misunderstood by the market. Is offline retail dying...

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First in, First Out (FIFO) at OneEleven

I’m sorry but the Chartered Accountant in me couldn’t resist the terrible accounting joke.  Rubikloud has decided to move out of our first office here at 111 Richmond (www.oneeleven.com) - Canada’s first community for data driven start-ups.  We were one of the first start-ups to join this community and have recently decided to move into our own space.  So what...

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Halting Product Engineering for a Month: Our December Data Run

Let me begin by apologizing for my lack of posts the past few months. In my defense, things have been incredibly busy and Laura has done an excellent job of creating relevant and valuable content. December is going to be the Rubikloud “data run” month. Our entire team (including myself) will be halting new product development from an engineering perspective to...

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Why big data start-ups cannot ignore Asia

Start-ups often ignore Asia until much later on in their life cycle. I don’t necessarily agree with this strategy. When you are in an industry that is undefined and rapidly changing such as big data, the geography you target matters less than the industry or vertical. This article is our chance to share some real-life lessons from our experiences selling...

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