Author: Laura Leslie

SHARE TO:

Canadian Black Friday: A Tradition ‘Pulled’ From The States

Black Friday hasn’t always been a Canadian tradition, in fact only 8 years ago Canadian’s were still quietly judging Americans for their alarming behaviour only hours after celebrations of giving thanks. But, with the Canadian retail market slowly on the decline and our dollar often following suit retailers felt the need to keep sales north of the border. Black Friday as...

Read More

Meet Roger Singh Our New CTO

Roger Singh started his career in tech in 89’ working as a developer before technology was even cool. He was in the thick of things during the infamous dot-com bubble and witnessed the bubble burst in 2000 before it had a chance to grow close to its expected potential. The unrealistically high valuations for seemingly invaluable tech companies caused a...

Read More

The truth about personalization across channels

Retailers share one commonality no matter what industry or product they sell : they’re always looking for ways to increase revenue and optimize customer experience. Accurately predicting what to sell each customer and at what price is a difficult task, but a necessity when it comes to keeping customers happy. The tricky part is effectively using data from all channels to make...

Read More

What’s happening to Canadian retail, eh?

Can you recall the last time you walked past a Jacob, Smart Set or Mexx retailer while shopping in Canada? Do you even remember the brands? October 2014, November 2014 and December 2014 respectively are the dates when each company announced that store closures were beginning to happen. Although Smartset is disappearing under the Reitman’s label, Mexx has vanished from...

Read More

Canada is Opening the Doors to a Brighter Retail Future

At the beginning of 2015, things were looking less than promising for the Canadian retail landscape. An array of stores had shut down, and Target’s massive Canadian experiment had been a massive failure. But with the holiday season just around the corner, retail in Canada is looking more promising than ever with a number of luxury brands from all over...

Read More

The Retailer/Consumer Data Struggle: Who Wins?

How valuable is your data? We have all reached the general consensus that consumer data is valuable, that is why we continue to see innovative ways for retailers to capitalize on it like beacons and elaborate customer loyalty programs. But consumers should start to question how much value the retailers are getting out of their data, and is it a...

Read More

Conferences 101:

Some events can be pulled together last minute with only a few days of frantic turn around. Locations can change and guest speakers can back out, but the show will go on. Conferences on the other hand need to be meticulously executed, with no details overlooked. The long-term preparation is easily the most difficult factor for a startup-starting up their...

Read More

Walking into Google

You can enter anything you want into a google search bar, and now for the first time ever, you can physically enter into a google store. They’ve joined the likes of Microsoft and Apple having opened their first brick and mortar store last week in Currys PC World in the UK. If consumers didn’t need the ability to hold or experience tangible...

Read More
SHARE TO:

Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

Read the Report