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Storytelling in Startups: We Can Relate

Most of us remember childhood bedtime stories or amusing renditions of a night out with friends. These stories have helped shape who we are, and they reinforce our existing relationships. By telling stories of their own, startup businesses can create lasting impressions and personalized experiences to drive an impactful brand experience. In the highly competitive startup environment, this is fundamental...

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What makes a good recommender system?

“I think you should move to Australia. You will be a lot happier there!”. How do you measure the quality of such a recommendation? In our tongue and cheek example, the basic approach would be to let a recommender system choose a large number of people, say 1,000, whom, from the recommender system’s perspective, will be happier in Australia. Then split...

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Stop Cheapening Our Tech Sector by Quoting Our “Cheap” Engineers

An Open Letter to the Ontario Tech Community: I have been torn recently. The Ontario tech community - specifically the Toronto and KW corridor - has been getting a lot of well-deserved global press. See the CBC’s article about building our very own “Silicon Valley North”. The issue is that every time I read an article, listen to an interview, or...

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Cutting through the hype: The real benefits of machine learning

Yesterday we publicly announced our largest retail partnership to date. We are honoured and excited to partner with A.S Watson as their preferred vendor for a global roll out of machine learning applications. Over the past year, we have worked diligently with various leaders in the A.S Watson Group and have been impressed with how they approach the topic of...

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Putting the Enterprise in the Cloud

We’re used to associating Google with the best. The cutting edge. However, this dominance has yet to assert itself  in the race to dominate cloud computing. A race currently being led by Amazon Web Services. In constructing the most valuable company ever, Google has amassed an unparalleled cloud stack, appealing to end users and developers alike. Yet, at least when it comes...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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