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Data Science At Rubikloud

Over the last three years, Rubikloud has had some tremendous growth going from a team of less than a dozen to a fast-growing venture-backed startup with more than 80 people.  In this short time, we’ve assembled a team of talented engineers, retail experts and, of course, incredibly bright data scientists. With access to huge amounts of retail data spanning 10...

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Retailers Can Master Mobile Using Machine Learning

As the modern consumer becomes a multi-channel shopper, the modern retailer has been forced to follow suit. Mobile commerce or “m-commerce” is now a crucial point-of-sale for a retailer hoping to cover the entire consumer shopping experience. Machine learning systems have been expanding to mobile in many ways, but none that provide large-scale results like the ability to collect consumer...

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Storytelling in Startups: We Can Relate

Most of us remember childhood bedtime stories or amusing renditions of a night out with friends. These stories have helped shape who we are, and they reinforce our existing relationships. By telling stories of their own, startup businesses can create lasting impressions and personalized experiences to drive an impactful brand experience. In the highly competitive startup environment, this is fundamental...

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What makes a good recommender system?

“I think you should move to Australia. You will be a lot happier there!”. How do you measure the quality of such a recommendation? In our tongue and cheek example, the basic approach would be to let a recommender system choose a large number of people, say 1,000, whom, from the recommender system’s perspective, will be happier in Australia. Then split...

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Stop Cheapening Our Tech Sector by Quoting Our “Cheap” Engineers

An Open Letter to the Ontario Tech Community: I have been torn recently. The Ontario tech community - specifically the Toronto and KW corridor - has been getting a lot of well-deserved global press. See the CBC’s article about building our very own “Silicon Valley North”. The issue is that every time I read an article, listen to an interview, or...

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Cutting through the hype: The real benefits of machine learning

Yesterday we publicly announced our largest retail partnership to date. We are honoured and excited to partner with A.S Watson as their preferred vendor for a global roll out of machine learning applications. Over the past year, we have worked diligently with various leaders in the A.S Watson Group and have been impressed with how they approach the topic of...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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