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5 Things that have not changed in Retail:

I entered the world of retail in the early 1990s and have worked my way up from the sales floor to the head office. Throughout that time, technological advancements have changed retail significantly. Interestingly enough, the following 5 principles have remained constant and don't show any signs of changing. 1. Customers Are Number one: Twenty-five years ago retailers were in the driver’s...

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Why big data start-ups cannot ignore Asia

Start-ups often ignore Asia until much later on in their life cycle. I don’t necessarily agree with this strategy. When you are in an industry that is undefined and rapidly changing such as big data, the geography you target matters less than the industry or vertical. This article is our chance to share some real-life lessons from our experiences selling...

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Conferences 101:

Some events can be pulled together last minute with only a few days of frantic turn around. Locations can change and guest speakers can back out, but the show will go on. Conferences on the other hand need to be meticulously executed, with no details overlooked. The long-term preparation is easily the most difficult factor for a startup-starting up their...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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