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Storytelling in Startups: We Can Relate

Most of us remember childhood bedtime stories or amusing renditions of a night out with friends. These stories have helped shape who we are, and they reinforce our existing relationships. By telling stories of their own, startup businesses can create lasting impressions and personalized experiences to drive an impactful brand experience. In the highly competitive startup environment, this is fundamental...

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Stop Cheapening Our Tech Sector by Quoting Our “Cheap” Engineers

An Open Letter to the Ontario Tech Community: I have been torn recently. The Ontario tech community - specifically the Toronto and KW corridor - has been getting a lot of well-deserved global press. See the CBC’s article about building our very own “Silicon Valley North”. The issue is that every time I read an article, listen to an interview, or...

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Cutting through the hype: The real benefits of machine learning

Yesterday we publicly announced our largest retail partnership to date. We are honoured and excited to partner with A.S Watson as their preferred vendor for a global roll out of machine learning applications. Over the past year, we have worked diligently with various leaders in the A.S Watson Group and have been impressed with how they approach the topic of...

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Putting the Enterprise in the Cloud

We’re used to associating Google with the best. The cutting edge. However, this dominance has yet to assert itself  in the race to dominate cloud computing. A race currently being led by Amazon Web Services. In constructing the most valuable company ever, Google has amassed an unparalleled cloud stack, appealing to end users and developers alike. Yet, at least when it comes...

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Canadian Black Friday: A Tradition ‘Pulled’ From The States

Black Friday hasn’t always been a Canadian tradition, in fact only 8 years ago Canadian’s were still quietly judging Americans for their alarming behaviour only hours after celebrations of giving thanks. But, with the Canadian retail market slowly on the decline and our dollar often following suit retailers felt the need to keep sales north of the border. Black Friday as...

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Retailers – Stop Being So Afraid of Machine Learning

Machine learning is a scary word for some retailers. Maybe they fear super-powered robots bent on taking over the world, but more likely they are nervous to place so much trust in artificial intelligence or new technology. While change can be frightening, machine learning is the best way for businesses to gain powerful marketing insights and engage with customers. What marketers...

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How to Use Machine Learning to Further Retail Analytic Capacity

If you’re only using big data to target consumers based on demographics or purchase history, you’re making a mistake that will cost your company a significant amount of revenue. Big data can provide retailers with a wealth of highly personalized information about their customers, informing meaningful customer interactions. But most retailers are only using the data to make very simple assumptions...

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Cloud Cloud Cloud

In the last few weeks, I have been asked by colleagues, customers, and a few industry analysts to comment on the continued trend towards the use of cloud computing. In the last few months, we have seen AWS growing at 58% in the second quarter of 2016 as compared to the same period last year. Azure grew 102% in the...

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An Insider’s View of Retail: Part One

It has been a while since I’ve written an article and my goal is to change that over the next few months. I was inspired to write this series while on a plane coming back from an investor road show. It hit me that the world of retail, which we live in, is misunderstood by the market. Is offline retail dying...

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The Possible Future of Retail

I am not making a bold prediction today. I am exploring the possible future of retail as consumers embrace a digital and mobile first shopping experience and even lifestyle. As I ride into work in an Uber, I order my Ritual with two taps, grab a cup of coffee, walk over to my local breakfast spot and pick up my Ritual order...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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