Marketing

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Storytelling in Startups: We Can Relate

Most of us remember childhood bedtime stories or amusing renditions of a night out with friends. These stories have helped shape who we are, and they reinforce our existing relationships. By telling stories of their own, startup businesses can create lasting impressions and personalized experiences to drive an impactful brand experience. In the highly competitive startup environment, this is fundamental...

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How to Use Machine Learning to Further Retail Analytic Capacity

If you’re only using big data to target consumers based on demographics or purchase history, you’re making a mistake that will cost your company a significant amount of revenue. Big data can provide retailers with a wealth of highly personalized information about their customers, informing meaningful customer interactions. But most retailers are only using the data to make very simple assumptions...

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Cloud Cloud Cloud

In the last few weeks, I have been asked by colleagues, customers, and a few industry analysts to comment on the continued trend towards the use of cloud computing. In the last few months, we have seen AWS growing at 58% in the second quarter of 2016 as compared to the same period last year. Azure grew 102% in the...

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The Future of Marketing

As our lives become more reliant on digital platforms, marketing, and advertising necessary to support these “free” platforms becomes an ever increasing nuisance. There is over 198 million ad blocking users globally (https://blog.pagefair.com/2015/ad-blocking-report/). How do marketers and advertisers continue to make their messages relevant and timely without knowing what each individual wants to hear about in that moment?...

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The Doc Brown Principal Applied to Enterprise Software

Marty McFly: Wait a minute. Wait a minute, Doc. Ah… Are you telling me that you built a time machine… out of a DeLorean? Dr. Emmett Brown: The way I see it, if you’re gonna build a time machine into a car, why not do it with some style? As a UI designer for over 20 years I’ve noticed that many people have allowed...

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Personalization 2.0 [Infographic]

Personalization is evolving. What used to be as simple as including a name in an email, or wishing the subscriber a "Happy Birthday", will no longer be enough to meet consumer demands. With Big Data technology, enterprises can create a seamless experience for users across all touch points. Innovative startups are using machine learning and retail expertise to create true...

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Why big data start-ups cannot ignore Asia

Start-ups often ignore Asia until much later on in their life cycle. I don’t necessarily agree with this strategy. When you are in an industry that is undefined and rapidly changing such as big data, the geography you target matters less than the industry or vertical. This article is our chance to share some real-life lessons from our experiences selling...

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THUG hosts an Introduction to Apache Spark

A Data Scientist, and Rubikrew member, Pardis Noorzad, attended the Introduction to Apache Spark meetup this past Tuesday evening. Pardis was able to uncover some interesting details on Spark, an open­ source cluster computing framework for data analytics. Officially released less than 2 months ago, the framework is drawing considerable attention in the tech world. The guest speaker, Matei Zaharia is...

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Pitching to a Chinese Taxi Driver

Preamble:  Over the past month, we have been working really hard on our core messaging. Big Data and Analytics is a space with lots of buzzwords and we want to simplify that. Businesses don't care about buzzwords. This is obviously an iterative process, but we’re getting closer. Post: It’s been a crazy week so far. Rubikloud attended the Cloud Factory conference in beautiful...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

Read the Report