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The Possible Future of Retail

I am not making a bold prediction today. I am exploring the possible future of retail as consumers embrace a digital and mobile first shopping experience and even lifestyle. As I ride into work in an Uber, I order my Ritual with two taps, grab a cup of coffee, walk over to my local breakfast spot and pick up my Ritual order...

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The Future of Marketing

As our lives become more reliant on digital platforms, marketing, and advertising necessary to support these “free” platforms becomes an ever increasing nuisance. There is over 198 million ad blocking users globally (https://blog.pagefair.com/2015/ad-blocking-report/). How do marketers and advertisers continue to make their messages relevant and timely without knowing what each individual wants to hear about in that moment?...

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The Doc Brown Principal Applied to Enterprise Software

Marty McFly: Wait a minute. Wait a minute, Doc. Ah… Are you telling me that you built a time machine… out of a DeLorean? Dr. Emmett Brown: The way I see it, if you’re gonna build a time machine into a car, why not do it with some style? As a UI designer for over 20 years I’ve noticed that many people have allowed...

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In-Store Attractions Will Soon Be Reality

Why shop online when you can take a brief trip to California’s Yosemite National Park or the Moab desert in Utah and trek the landscapes while shopping for a windbreaker? What sounds like a dream vacation was in fact a campaign hosted by the outdoor equipment retailer, North Face. The in-store experience was limited to select stores in Chicago, New...

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Facing the Facts About Biometric Technology

Imagine walking into a store and never having to pull out your wallet, or fumble around for cash. Imagine the ability to use your own identity as a form of payment. Sound like a scene from the Minority Report? To some, definitely. For others, like Google, it’s their latest project. It’s appropriately called ‘Hands Free’ - an app that uses...

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The Beautiful Truth of Mobile Consumerism

The beauty industry is one where personalization and experimentation can come together and flourish. This is why it comes as no surprise that beauty retailing in the US is evolving, as consumers are turning towards mobile technology while shopping for their favourite products. New research reveals that 45 percent of beauty consumers prefer to consult their smartphone for product information...

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The truth about personalization across channels

Retailers share one commonality no matter what industry or product they sell : they’re always looking for ways to increase revenue and optimize customer experience. Accurately predicting what to sell each customer and at what price is a difficult task, but a necessity when it comes to keeping customers happy. The tricky part is effectively using data from all channels to make...

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What’s happening to Canadian retail, eh?

Can you recall the last time you walked past a Jacob, Smart Set or Mexx retailer while shopping in Canada? Do you even remember the brands? October 2014, November 2014 and December 2014 respectively are the dates when each company announced that store closures were beginning to happen. Although Smartset is disappearing under the Reitman’s label, Mexx has vanished from...

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E-Retailers Coming to a Street Near You

At the beginning of 2015, it seemed that store closure may be upon us, but by September there was hope for luxury brands in Canada. Now in 2016, purely digital companies are opening physical shops. Crazy, right? We’ve entered a time where in order to be successful, online retailers cannot solely exist online.  Well known e-commerce brands are now using...

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First in, First Out (FIFO) at OneEleven

I’m sorry but the Chartered Accountant in me couldn’t resist the terrible accounting joke.  Rubikloud has decided to move out of our first office here at 111 Richmond (www.oneeleven.com) - Canada’s first community for data driven start-ups.  We were one of the first start-ups to join this community and have recently decided to move into our own space.  So what...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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