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Big Data and E-Commerce: How Global Retailers Are Adapting

Are offline and online retail channels different from each other? Both channels aim to optimize the customer experience, drive traffic & frequency, increase basket sizes and improve sales & margin. Yes, the goals of each channel are the same, but the access to data in the e-commerce world is a major difference. It ultimately improves the channel’s ability to deliver...

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The Retailer/Consumer Data Struggle: Who Wins?

How valuable is your data? We have all reached the general consensus that consumer data is valuable, that is why we continue to see innovative ways for retailers to capitalize on it like beacons and elaborate customer loyalty programs. But consumers should start to question how much value the retailers are getting out of their data, and is it a...

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5 Things that have not changed in Retail:

I entered the world of retail in the early 1990s and have worked my way up from the sales floor to the head office. Throughout that time, technological advancements have changed retail significantly. Interestingly enough, the following 5 principles have remained constant and don't show any signs of changing. 1. Customers Are Number one: Twenty-five years ago retailers were in the driver’s...

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Why big data start-ups cannot ignore Asia

Start-ups often ignore Asia until much later on in their life cycle. I don’t necessarily agree with this strategy. When you are in an industry that is undefined and rapidly changing such as big data, the geography you target matters less than the industry or vertical. This article is our chance to share some real-life lessons from our experiences selling...

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Conferences 101:

Some events can be pulled together last minute with only a few days of frantic turn around. Locations can change and guest speakers can back out, but the show will go on. Conferences on the other hand need to be meticulously executed, with no details overlooked. The long-term preparation is easily the most difficult factor for a startup-starting up their...

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Walking into Google

You can enter anything you want into a google search bar, and now for the first time ever, you can physically enter into a google store. They’ve joined the likes of Microsoft and Apple having opened their first brick and mortar store last week in Currys PC World in the UK. If consumers didn’t need the ability to hold or experience tangible...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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