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1, 2, 3 … When Will Retail be Omni?

Omnichannel refers to the omniscient retail experience. In other words, it is the multichannel approach  to convenience and customer satisfaction. Retailers have been talking about its impending actuality for  years now, but we have yet to see many of them master its basic principles. The benefits of omnichannel for both retailers and consumers are obvious. For retailers, having a  coherent customer...

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Part 2 – The Global eCommerce War

Due to the natural competition we see between China and North America it is easy to debate the significance and power of Alibaba/JD.com and Amazon/eBay. In my previous article I discussed China and its ever-growing respect as the worlds new eCommerce leader. Today I want to delve deeper into the commonalities and variations we see between the worlds largest eCommerce kings. There’s...

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Part 1 – Alibaba: Showing the World Why China is the eCommerce Leader

The largest IPO in history is certainly something to brag about, but Alibaba is bringing some much-needed  attention to eCommerce in China as a whole. Year over year China experiences exponential growth in their  eCommerce market, and although the growth rate of internet users has slowed down, the online shopping  population has continued to grow rapidly. Last year China had...

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Bitcoin: A Digital Currency for a Digital World

                                Bitcoin may seem like the elusive internet currency that isn't quite relevant yet, but Bitcoin is steadily making its way into mainstream consumerism. Bitcoin is a decentralized virtual currency that allows anyone with an internet-connected device to instantly send or receive value to anyone in the...

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Digital Convenience : Just a “tap” away

A digital wallet (or e-wallet) is exactly as it sounds. It is a blanket term for a range of technologies that are changing the way we pay for things. The days of inconvenient swiping and PIN entry are over. We are well on our way to a world where a mere “tap” is all that is needed. With the recent announcement...

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Insider View into the Product Team of a Startup

Designing, building and marketing a product in the startup world is a very different process than that of a mature business. There are similarities, but the approach has to deviate from the norm for a  startup to succeed. Yes, a larger company can implement agile methodologies, short-term sprints and goal oriented product roadmaps, but startup based product teams must be...

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Mobile: A point for bricks, not clicks

By the mid-2000’s every retailer was accepting that mobile shopping or “m-commerce” was transforming consumerism. Both online and offline stores had reasons to fear the change but also just as many reasons to embrace it. Seemingly the greater fear was with brick-and-mortar stores as they wondered if they would eventually become obsolete. The added convenience of mobile shopping, coupled with online...

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A “beacon”of hope for offline retailers

I sat down with Dan (our product guy) last week to talk about iBeacon and how it’s a game changer for offline retailers. iBeacon and similar emerging technologies have the potential to take offline retailers into the digital age. iBeacon is Apple’s trademarked “indoor proximity system”. It uses Bluetooth Low-energy (BLE) technology to pull location-based information from smartphones. The beacons themselves...

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A few lessons

It’s been a year and a half since I started Rubikloud with Dan and Frank. As we gear up for probably the biggest push in our company’s history (product, customers, team), I wanted to share a few important lessons I have learned as a start-up CEO: 1) Spend 30% of your time focused on hiring. I don’t shy away from the...

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Choices and Voices

  Over the past few years, innovations in technologies have changed the way retailers do business. With each innovation, retailers have to scramble to adhere to the ever-changing landscape or fear being left behind. We’ve seen things like social media force the highest standard for customer experience.  Now a displeased customer won’t be asking to speak to a manager, but rather tweeting...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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