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Choices and Voices

  Over the past few years, innovations in technologies have changed the way retailers do business. With each innovation, retailers have to scramble to adhere to the ever-changing landscape or fear being left behind. We’ve seen things like social media force the highest standard for customer experience.  Now a displeased customer won’t be asking to speak to a manager, but rather tweeting...

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Is a 2% conversion rate really good enough?

  Why do online retailers accept 2% conversion rates as “good enough?” How do large offline retailers properly understand their customers across multiple channels and actually innovate their way out of this retail war? How can they increase their conversion rates without spending millions more on paid search alone? This endless cycle of invest $100 in search to earn $110 has to stop. These...

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THUG hosts an Introduction to Apache Spark

A Data Scientist, and Rubikrew member, Pardis Noorzad, attended the Introduction to Apache Spark meetup this past Tuesday evening. Pardis was able to uncover some interesting details on Spark, an open­ source cluster computing framework for data analytics. Officially released less than 2 months ago, the framework is drawing considerable attention in the tech world. The guest speaker, Matei Zaharia is...

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Rubikloud and Joyent Join Forces

This past January we set out to find the perfect cloud provider for our platform. In previous months we had been provided services from Amazon, and then eventually through the BizSpark program we were given a credit that allowed us to explore other options. With that credit we decided to go the Microsoft route and chose Azure services. The journey in...

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Marketing Hustle & Talent- Welcome Laura!

For those of you who have been following Rubikloud we have always taken a pretty low key and "stealthy" approach towards our marketing and content. This was for a variety of reasons (busy working on product market fit, working with early customers, hiring, etc etc). While we are still heads down focused on product and customer development, we felt it...

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Bold 48hrs in the valley (more like 60hrs)

Last week I spent three days in the Valley as part of The C100’s 48 hours in the valley program. Normally when I'm in the valley, I'm either fund raising or working with customers. It was refreshing to  spend a few days absorbing the energy of fellow entrepreneurs and “relaxing” through sessions. This is a post to summarize two parts that...

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Pitching to a Chinese Taxi Driver

Preamble:  Over the past month, we have been working really hard on our core messaging. Big Data and Analytics is a space with lots of buzzwords and we want to simplify that. Businesses don't care about buzzwords. This is obviously an iterative process, but we’re getting closer. Post: It’s been a crazy week so far. Rubikloud attended the Cloud Factory conference in beautiful...

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Big Data + Intelligence = Smart Data

Big Data is the muscle of the data world, pulling in and processing large quantities of data at high velocity.  It’s your locomotive hauling freight. Smart Data is the computer control system that analyzes "track conditions" to tell the locomotive when to pull to the side or slow down. Without this intelligent warning system, your train would crash. If your business...

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The Sweet Spot of Start-Up Life

Let me begin by apologizing for the two month “MIA.” There really is no excuse, and our team is going to become better at producing regular content. Connecting with our target audiences is an important value for Rubikloud, so please consider this the official “re-launch” of our blog. So what have we been doing over the past two months?  To put it...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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