Trends Transforming the Market



Today’s beauty market and trends are more unpredictable than ever before: the significance of social influence can outweigh product formulation; long tail SKUs may barely sell, impacting revenue and profit; and there is a growing shift to support and fulfill products direct to consumer. These trends are impacting your business, and require a transformation in your supply chain and S&OP process.

The root of your planning process is demand forecasting, but accurately predicting demand is an ongoing challenge that is further complicated by the current trends and shift in the market. With disconnected legacy systems that weren’t built to leverage newer technologies, will your business be able to adapt to these new trends?

 
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Improve Forecast Accuracy

Leverage data to a greater depth of detail to improve forecast accuracy

THE IMPACT OF IMPROVED ACCURACY


The consistent need for improved forecasting has created the need to leverage data more effectively, but traditional, legacy systems cannot extrapolate for missing sources of information. Rubikloud’s AI Engine leverages data from all your sources, compensating for missing information, to accurately predict actual consumption. This improved forecast accuracy allows for better control of your inventory and management of product lifecycles, translating into direct financial impact.

RETURN ON INVESTMENT


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OVERALL FORECAST BIAS IMPROVEMENT

Clients typically see a 36% reduction in forecast bias compared to existing legacy systems

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New SKU Demand Prediction

Harness the power of ML to more accurately predict the demand of new SKUs

ML-ENABLED FORESIGHT


New Product Introduction accounts for a significant portion of your business, with successful launches highly dependent on collaboration with demand planning and S&OP functions. Predicting demand and performance of new products can be contentious, with poor forecasts impacting your bottom line. Rubikloud’s ML models use product embedding, through Natural Language Processing, to better categorize new items across a greater depth of attributes and dimensions. This improved categorization results in forecasts that are validated by data and accurately align to consumer demand.

RETURN ON INVESTMENT


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NEW SKU FORECAST ACCURACY IMPROVEMENT

Clients typically see a 26% improvement in forecast accuracy for new products

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Optimize Promotion Plans

Build the most effective trade promotion plans using AI-powered decision automation

PROMOTIONS THAT DRIVE RESULTS


Trade promotions are critical to reaching your sales targets, but do not always drive the best results. The inefficiency of planning leads to repeated programs without understanding the impact to the overall business. Rubikloud’s AI Engine simulates what-if scenarios in real-time, enabling teams to identify and create the most effective promotions based on business constraints and objectives. These automated, optimized plans improve planning efficiency and consistency, maximize sales, and minimize trade spend.


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INCREMENTAL SALES IMPROVEMENT

Clients typically see a 10% incremental sales improvement per promotion compared to existing systems

Why Choose Rubikloud?

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UNIFIED DATA

Our expandable solutions ingest data from all your raw sources and quickly converts it into a clean, usable data model. This removes the onus from internal resources and allows for seamless integration back into your legacy systems.

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REAL PRODUCT. REAL RESULTS.

Our proven solutions are deployment ready, no need for costly custom builds or lengthy sessions that never lead to anything tangible. This approach delivers the fastest time to value on the market while optimizing total cost of ownership.

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WORLD LEADING CPG-SPECIFIC ML

Using our best-in-class, industry specific Machine Learning expertise, we tackle the most complex and nuanced business challenges uniquely impacting retailers.

Stop Speculating. Start Predicting.

Apply AI Today