Shelves and aisles in retail stores are increasingly being stocked with competing products that marginally vary in price and quality. At the same time, shoppers are more informed than ever before, and have higher expectations of both the products they buy and the companies who manufacture them, including product sustainability and “clean” supply chains. The combination of this diminishing product differentiation and increase in consumer awareness is making it more difficult to predict demand.
Parallel to these new challenges are the ongoing obstacles you continue to address: your existing legacy systems are poorly integrated to one another, with some even sunsetting; your data repository is not unified, preventing true, data-driven decision making; and your planning processes are still highly manual, complex and time-consuming. As chances for missed sales increase, will your business be able to stay competitive?