Who We Are

Rubikloud empowers retailers to leverage machine learning and big data systems in meaningful ways.

Rubikloud’s big data architecture gathers retailer data from online and offline consumer behaviours to help retailers gain insight into preferences ranging from product affinity and price sensitivity, to response prediction and demand forecasts. The Toronto-based company works with more than a dozen global, multi-billion dollar retailers. Investors include Horizons Ventures, Access Industries, and the MaRS Investment Accelerator Fund.

Where We Are Going

Rubikloud is at the cutting edge of practical data science trends that will empower every major industry in the future.

Our mission is to help retailers take advantage of the newest technologies in a simple and effective way. We don’t believe retailers should have to build their big data solutions from scratch. Our future consists of helping retailers optimize for their most difficult problems and, one day, supplementing the decision-making process with data science.

Executive Team

Kerry Liu is our Co-Founder & CEO and has built Rubikloud to be the world’s leading machine learning platform for retailers. An entrepreneurial-minded leader, Kerry excels at business development, brokering technology partnerships, and executing business strategies for IR 50 retailers. He holds a Chartered Accountant designation and a BCom from the UBC Sauder School of Business.

Roger Singh is our Chief Technology Officer. He has more than 20 years of experience advising customers, partners, and start-ups in the tech community on systems architecture, business analysis, operations, and software development. As the co-founder of Scalar Decisions, Roger was instrumental in steering the growth of this 300+ person organization since the company’s inception in 2004. He is also a member of select IT councils providing advice on product development, security, and cloud computing initiatives.

Waleed Ayoub is our Chief Product Officer. He is a retail analytics executive who has success transforming data into a revenue generating asset for some of Canada’s largest retail organizations. Waleed specializes in bringing a customer-centric lens to traditional retail practices by applying cutting edge data and analytic approaches. He holds a Bachelor of Applied Science and Engineering with a specialization in Quantum Physics from the University of Toronto.

Management Team

Aaron Dauphinee

Head of Marketing

Tiffany Hsiao

VP Finance

Garrett Martin

VP Customer Success

Jon Steele

VP Sales

John Yuen

VP Engineering

Awards and Recognition

Proud to be recognized for our disruptive technology.

Since opening in 2013, Rubikloud has been recognized in the Canadian technology industry as a unique and disruptive company, making waves as a retail intelligence platform. Our commitment to continual innovation and company growth has allowed us to be recognized by the following:

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Rubikloud’s investors include Horizons Ventures, which manages the global technology investments of Li Ka Shing, Access Industries, and the MaRS Investment Accelerator Fund. Their support, expertise, and experience are delivering tremendous value to help drive our vision to become one of the world’s leading data analytics players.


  • Steve Woods
  • Former CTO, co-founder Eloqua (acquired by Oracle)
  • Frank Pho
  • 20+ years venture capital experience, former head of VC for BDC’s fund to funds
  • Michael Scharff
  • CEO/founder, Scharff Advisors, 20+ years of enterprise retail experience
  • Jay Deen
  • CTO, UXP Systems, 15-year serial entrepreneur