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Definition of Done

At Rubikloud, we focus heavily on shipping well-engineered products that are driven by data science and machine learning. That means we spend a lot of time prototyping and working through very large datasets and iterating over performance and feature considerations. This process requires many teams to work together to achieve a complete and shippable product. However, as any Product Manager knows,...

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Retailers – Stop Being So Afraid of Machine Learning

Machine learning is a scary word for some retailers. Maybe they fear super-powered robots bent on taking over the world, but more likely they are nervous to place so much trust in artificial intelligence or new technology. While change can be frightening, machine learning is the best way for businesses to gain powerful marketing insights and engage with customers. What marketers...

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Announcement: Data Science Seminars

At Rubikloud we're big fans of learning (and not just the machine kind)! Since our company revolves around all things data, we've organized a seminar series about just that: data science. Its purpose is to encourage anyone and everyone to learn more about data and how to use it. These seminars are open to the whole company and cover topics...

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How to Use Machine Learning to Further Retail Analytic Capacity

If you’re only using big data to target consumers based on demographics or purchase history, you’re making a mistake that will cost your company a significant amount of revenue. Big data can provide retailers with a wealth of highly personalized information about their customers, informing meaningful customer interactions. But most retailers are only using the data to make very simple assumptions...

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Cloud Cloud Cloud

In the last few weeks, I have been asked by colleagues, customers, and a few industry analysts to comment on the continued trend towards the use of cloud computing. In the last few months, we have seen AWS growing at 58% in the second quarter of 2016 as compared to the same period last year. Azure grew 102% in the...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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