Our Writing

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An Insider’s View of Retail: Part One

It has been a while since I’ve written an article and my goal is to change that over the next few months. I was inspired to write this series while on a plane coming back from an investor road show. It hit me that the world of retail, which we live in, is misunderstood by the market. Is offline retail dying...

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The Possible Future of Retail

I am not making a bold prediction today. I am exploring the possible future of retail as consumers embrace a digital and mobile first shopping experience and even lifestyle. As I ride into work in an Uber, I order my Ritual with two taps, grab a cup of coffee, walk over to my local breakfast spot and pick up my Ritual order...

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The Future of Marketing

As our lives become more reliant on digital platforms, marketing, and advertising necessary to support these “free” platforms becomes an ever increasing nuisance. There is over 198 million ad blocking users globally (https://blog.pagefair.com/2015/ad-blocking-report/). How do marketers and advertisers continue to make their messages relevant and timely without knowing what each individual wants to hear about in that moment?...

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Meet Roger Singh Our New CTO

Roger Singh started his career in tech in 89’ working as a developer before technology was even cool. He was in the thick of things during the infamous dot-com bubble and witnessed the bubble burst in 2000 before it had a chance to grow close to its expected potential. The unrealistically high valuations for seemingly invaluable tech companies caused a...

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The Doc Brown Principal Applied to Enterprise Software

Marty McFly: Wait a minute. Wait a minute, Doc. Ah… Are you telling me that you built a time machine… out of a DeLorean? Dr. Emmett Brown: The way I see it, if you’re gonna build a time machine into a car, why not do it with some style? As a UI designer for over 20 years I’ve noticed that many people have allowed...

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In-Store Attractions Will Soon Be Reality

Why shop online when you can take a brief trip to California’s Yosemite National Park or the Moab desert in Utah and trek the landscapes while shopping for a windbreaker? What sounds like a dream vacation was in fact a campaign hosted by the outdoor equipment retailer, North Face. The in-store experience was limited to select stores in Chicago, New...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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