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Amazon’s purchase of Whole Foods may look like a ripple to retailers today, but it is going to result in a tsunami tomorrow

Last week the retail world was abuzz as Amazon, once again, opted for the road less traveled by announcing their acquisition of Whole Foods. It is hard to find a media outlet in North America that did not cover this story with major foreign publications in Europe, Asia and some developing markets also chiming in. We’ve compiled three opinions to help...

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The verdict on how to avoid utterly indefensible AI start-ups

Last week tech entrepreneur and venture capitalist Bradford Cross announced he will be the new founder and CEO of Merlon Intelligence, a compliance risk management platform as its principal product offering. ARCHITECHT founder Derek Harris interviewed Cross on the ARCHITECT show podcast where he spoke to how Merlon is applying machine learning against regulatory compliance and risk management technology. While the...

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Retailers Can Master Mobile Using Machine Learning

As the modern consumer becomes a multi-channel shopper, the modern retailer has been forced to follow suit. Mobile commerce or “m-commerce” is now a crucial point-of-sale for a retailer hoping to cover the entire consumer shopping experience. Machine learning systems have been expanding to mobile in many ways, but none that provide large-scale results like the ability to collect consumer...

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Storytelling in Startups: We Can Relate

Most of us remember childhood bedtime stories or amusing renditions of a night out with friends. These stories have helped shape who we are, and they reinforce our existing relationships. By telling stories of their own, startup businesses can create lasting impressions and personalized experiences to drive an impactful brand experience. In the highly competitive startup environment, this is fundamental...

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Stop Cheapening Our Tech Sector by Quoting Our “Cheap” Engineers

An Open Letter to the Ontario Tech Community: I have been torn recently. The Ontario tech community - specifically the Toronto and KW corridor - has been getting a lot of well-deserved global press. See the CBC’s article about building our very own “Silicon Valley North”. The issue is that every time I read an article, listen to an interview, or...

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Cutting through the hype: The real benefits of machine learning

Yesterday we publicly announced our largest retail partnership to date. We are honoured and excited to partner with A.S Watson as their preferred vendor for a global roll out of machine learning applications. Over the past year, we have worked diligently with various leaders in the A.S Watson Group and have been impressed with how they approach the topic of...

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Putting the Enterprise in the Cloud

We’re used to associating Google with the best. The cutting edge. However, this dominance has yet to assert itself  in the race to dominate cloud computing. A race currently being led by Amazon Web Services. In constructing the most valuable company ever, Google has amassed an unparalleled cloud stack, appealing to end users and developers alike. Yet, at least when it comes...

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Canadian Black Friday: A Tradition ‘Pulled’ From The States

Black Friday hasn’t always been a Canadian tradition, in fact only 8 years ago Canadian’s were still quietly judging Americans for their alarming behaviour only hours after celebrations of giving thanks. But, with the Canadian retail market slowly on the decline and our dollar often following suit retailers felt the need to keep sales north of the border. Black Friday as...

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Retailers – Stop Being So Afraid of Machine Learning

Machine learning is a scary word for some retailers. Maybe they fear super-powered robots bent on taking over the world, but more likely they are nervous to place so much trust in artificial intelligence or new technology. While change can be frightening, machine learning is the best way for businesses to gain powerful marketing insights and engage with customers. What marketers...

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How to Use Machine Learning to Further Retail Analytic Capacity

If you’re only using big data to target consumers based on demographics or purchase history, you’re making a mistake that will cost your company a significant amount of revenue. Big data can provide retailers with a wealth of highly personalized information about their customers, informing meaningful customer interactions. But most retailers are only using the data to make very simple assumptions...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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