Retailers Can Master Mobile Using Machine Learning


Posted in Marketing, Retail
By David McMichael on March 23, 2017

As the modern consumer becomes a multi-channel shopper, the modern retailer has been forced to follow suit. Mobile commerce or “m-commerce” is now a crucial point-of-sale for a retailer hoping to cover the entire consumer shopping experience. Machine learning systems have been expanding to mobile in many ways, but none that provide large-scale results like …

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Storytelling in Startups: We Can Relate


Posted in Company, Marketing
By David McMichael on March 17, 2017

Most of us remember childhood bedtime stories or amusing renditions of a night out with friends. These stories have helped shape who we are, and they reinforce our existing relationships. By telling stories of their own, startup businesses can create lasting impressions and personalized experiences to drive an impactful brand experience. In the highly competitive …

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How to Use Machine Learning to Further Retail Analytic Capacity


Posted in Marketing, Retail
By Kerry Liu on September 29, 2016

If you’re only using big data to target consumers based on demographics or purchase history, you’re making a mistake that will cost your company a significant amount of revenue. Big data can provide retailers with a wealth of highly personalized information about their customers, informing meaningful customer interactions. But most retailers are only using the …

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Cloud Cloud Cloud


Posted in Marketing, Retail
By Roger Singh on September 19, 2016

In the last few weeks, I have been asked by colleagues, customers, and a few industry analysts to comment on the continued trend towards the use of cloud computing. In the last few months, we have seen AWS growing at 58% in the second quarter of 2016 as compared to the same period last year. …

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The Future of Marketing


Posted in Marketing
By Dan Theirl on July 25, 2016

As our lives become more reliant on digital platforms, marketing, and advertising necessary to support these “free” platforms becomes an ever increasing nuisance. There is over 198 million ad blocking users globally (https://blog.pagefair.com/2015/ad-blocking-report/). How do marketers and advertisers continue to make their messages relevant and timely without knowing what each individual wants to hear about …

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The Doc Brown Principal Applied to Enterprise Software


Posted in Marketing
By Neil Laing on June 24, 2016

Marty McFly: Wait a minute. Wait a minute, Doc. Ah… Are you telling me that you built a time machine… out of a DeLorean? Dr. Emmett Brown: The way I see it, if you’re gonna build a time machine into a car, why not do it with some style? As a UI designer for over …

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Personalization 2.0 [Infographic]


Posted in Marketing
By Taylor Longfield on February 22, 2016

Personalization is evolving. What used to be as simple as including a name in an email, or wishing the subscriber a “Happy Birthday”, will no longer be enough to meet consumer demands. With Big Data technology, enterprises can create a seamless experience for users across all touch points. Innovative startups are using machine learning and …

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Why UX is The Key to Unlocking the Value of Big Data


Posted in Marketing
By Neil Laing on October 16, 2015

If you want to understand the world around you, it’s best to learn the history of what happen up to this point.

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Why big data start-ups cannot ignore Asia


Posted in Marketing
By Kerry Liu on June 26, 2015

Start-ups often ignore Asia until much later on in their life cycle. I don’t necessarily agree with this strategy. When you are in an industry that is undefined and rapidly changing such as big data, the geography you target matters less than the industry or vertical. This article is our chance to share some real-life …

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THUG hosts an Introduction to Apache Spark


Posted in Marketing
By Laura Leslie on July 11, 2014

A Data Scientist, and Rubikrew member, Pardis Noorzad, attended the Introduction to Apache Spark meetup this past Tuesday evening. Pardis was able to uncover some interesting details on Spark, an open­ source cluster computing framework for data analytics. Officially released less than 2 months ago, the framework is drawing considerable attention in the tech world. …

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Pitching to a Chinese Taxi Driver


Posted in Marketing
By Kerry Liu on April 10, 2014

Preamble:  Over the past month, we have been working really hard on our core messaging. Big Data and Analytics is a space with lots of buzzwords and we want to simplify that. Businesses don’t care about buzzwords. This is obviously an iterative process, but we’re getting closer. Post: It’s been a crazy week so far. …

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Big Data + Intelligence = Smart Data


Posted in Marketing
By Dan Theirl on February 25, 2014

Big Data is the muscle of the data world, pulling in and processing large quantities of data at high velocity.  It’s your locomotive hauling freight. Smart Data is the computer control system that analyzes “track conditions” to tell the locomotive when to pull to the side or slow down. Without this intelligent warning system, your …

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