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Canadian Black Friday: A Tradition ‘Pulled’ From The States

Black Friday hasn’t always been a Canadian tradition, in fact only 8 years ago Canadian’s were still quietly judging Americans for their alarming behaviour only hours after celebrations of giving thanks. But, with the Canadian retail market slowly on the decline and our dollar often following suit retailers felt the need to keep sales north of the border. Black Friday as...

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Retailers – Stop Being So Afraid of Machine Learning

Machine learning is a scary word for some retailers. Maybe they fear super-powered robots bent on taking over the world, but more likely they are nervous to place so much trust in artificial intelligence or new technology. While change can be frightening, machine learning is the best way for businesses to gain powerful marketing insights and engage with customers. What marketers...

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How to Use Machine Learning to Further Retail Analytic Capacity

If you’re only using big data to target consumers based on demographics or purchase history, you’re making a mistake that will cost your company a significant amount of revenue. Big data can provide retailers with a wealth of highly personalized information about their customers, informing meaningful customer interactions. But most retailers are only using the data to make very simple assumptions...

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Cloud Cloud Cloud

In the last few weeks, I have been asked by colleagues, customers, and a few industry analysts to comment on the continued trend towards the use of cloud computing. In the last few months, we have seen AWS growing at 58% in the second quarter of 2016 as compared to the same period last year. Azure grew 102% in the...

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An Insider’s View of Retail: Part One

It has been a while since I’ve written an article and my goal is to change that over the next few months. I was inspired to write this series while on a plane coming back from an investor road show. It hit me that the world of retail, which we live in, is misunderstood by the market. Is offline retail dying...

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The Possible Future of Retail

I am not making a bold prediction today. I am exploring the possible future of retail as consumers embrace a digital and mobile first shopping experience and even lifestyle. As I ride into work in an Uber, I order my Ritual with two taps, grab a cup of coffee, walk over to my local breakfast spot and pick up my Ritual order...

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The Future of Marketing

As our lives become more reliant on digital platforms, marketing, and advertising necessary to support these “free” platforms becomes an ever increasing nuisance. There is over 198 million ad blocking users globally (https://blog.pagefair.com/2015/ad-blocking-report/). How do marketers and advertisers continue to make their messages relevant and timely without knowing what each individual wants to hear about in that moment?...

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The Doc Brown Principal Applied to Enterprise Software

Marty McFly: Wait a minute. Wait a minute, Doc. Ah… Are you telling me that you built a time machine… out of a DeLorean? Dr. Emmett Brown: The way I see it, if you’re gonna build a time machine into a car, why not do it with some style? As a UI designer for over 20 years I’ve noticed that many people have allowed...

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In-Store Attractions Will Soon Be Reality

Why shop online when you can take a brief trip to California’s Yosemite National Park or the Moab desert in Utah and trek the landscapes while shopping for a windbreaker? What sounds like a dream vacation was in fact a campaign hosted by the outdoor equipment retailer, North Face. The in-store experience was limited to select stores in Chicago, New...

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Facing the Facts About Biometric Technology

Imagine walking into a store and never having to pull out your wallet, or fumble around for cash. Imagine the ability to use your own identity as a form of payment. Sound like a scene from the Minority Report? To some, definitely. For others, like Google, it’s their latest project. It’s appropriately called ‘Hands Free’ - an app that uses...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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