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E-Retailers Coming to a Street Near You

At the beginning of 2015, it seemed that store closure may be upon us, but by September there was hope for luxury brands in Canada. Now in 2016, purely digital companies are opening physical shops. Crazy, right? We’ve entered a time where in order to be successful, online retailers cannot solely exist online.  Well known e-commerce brands are now using...

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First in, First Out (FIFO) at OneEleven

I’m sorry but the Chartered Accountant in me couldn’t resist the terrible accounting joke.  Rubikloud has decided to move out of our first office here at 111 Richmond (www.oneeleven.com) - Canada’s first community for data driven start-ups.  We were one of the first start-ups to join this community and have recently decided to move into our own space.  So what...

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Halting Product Engineering for a Month: Our December Data Run

Let me begin by apologizing for my lack of posts the past few months. In my defense, things have been incredibly busy and Laura has done an excellent job of creating relevant and valuable content. December is going to be the Rubikloud “data run” month. Our entire team (including myself) will be halting new product development from an engineering perspective to...

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Personalization 2.0 [Infographic]

Personalization is evolving. What used to be as simple as including a name in an email, or wishing the subscriber a "Happy Birthday", will no longer be enough to meet consumer demands. With Big Data technology, enterprises can create a seamless experience for users across all touch points. Innovative startups are using machine learning and retail expertise to create true...

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Are physical grocery stores checking out?

Walking into a grocery store today, is a lot different than ten years ago. Although some things like the milk being located at the back and a 1-12 item express lane, may never change, today’s stores are innovating. Technology in POS systems, loyalty programs, store layouts, and smarter and more helpful associates, are creating a more likeable shopping experience. The...

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How To Make Shoppers Trust Your Brand

Asking for an e-mail at checkout, or trying to convince shoppers to buy-in to your loyalty program by saying they can save 25%, might be doing more harm than good. Why? Consumers want to know what’s in it for them and what benefits they’re going to receive. Loyalty programs that are not delivering to their users are in danger, 44%...

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January: The most wonderful time of the year

The holidays can be a time when shoppers make one purchase and disappear forever, or if the retailer is lucky, the buyer will return next year. Even though the holidays are considered the most wonderful time of the year retailers can look to January as their magical season. The new year is a fresh start and the perfect time for retailers...

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#StartupsWarmupTO

Tis the season for giving back and what better way to warm up the city during this cold front than a clothing drive? We have teamed up with startups across the city to collect housewares, small electronics, toys, and, of course, warm clothes, for the Oasis Clothing Bank. Unlike large corporations with large budgets, Oasis is a local company that...

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More Startups, More Money

It is without a doubt that the startup ecosystem in Canada is thriving. In 2013, three Canadian locations placed in the top 20 most active cities for startup growth- Toronto 8th, Vancouver 9th, and Waterloo 16th....

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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