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#StartupsWarmupTO

Tis the season for giving back and what better way to warm up the city during this cold front than a clothing drive? We have teamed up with startups across the city to collect housewares, small electronics, toys, and, of course, warm clothes, for the Oasis Clothing Bank. Unlike large corporations with large budgets, Oasis is a local company that...

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More Startups, More Money

It is without a doubt that the startup ecosystem in Canada is thriving. In 2013, three Canadian locations placed in the top 20 most active cities for startup growth- Toronto 8th, Vancouver 9th, and Waterloo 16th....

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Vote For Retail on October 19th

In the upcoming weeks, Canadians will be making their way to the election polls. While most voters are concerned with common issues like health care, the environment, child care and retirement, there is another matter that deserves attention. Employing 2.2 million, the most Canadians of any sector, the retail industry impacts communities and is a large contributor to the Canadian...

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We are Launching RUDI!

It's time to share the amazing work and progress the Rubikloud team made on our platform! Check out our new video here. Today Rubikloud is launching an end-to-end retail intelligence platform, named RUDI, that will transform the retail landscape forever. No longer will multi-channel retailers need expensive long-term multi-year Big Data projects. No longer will retailers need to overhaul legacy...

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Canada is Opening the Doors to a Brighter Retail Future

At the beginning of 2015, things were looking less than promising for the Canadian retail landscape. An array of stores had shut down, and Target’s massive Canadian experiment had been a massive failure. But with the holiday season just around the corner, retail in Canada is looking more promising than ever with a number of luxury brands from all over...

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Big Data and E-Commerce: How Global Retailers Are Adapting

Are offline and online retail channels different from each other? Both channels aim to optimize the customer experience, drive traffic & frequency, increase basket sizes and improve sales & margin. Yes, the goals of each channel are the same, but the access to data in the e-commerce world is a major difference. It ultimately improves the channel’s ability to deliver...

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The Retailer/Consumer Data Struggle: Who Wins?

How valuable is your data? We have all reached the general consensus that consumer data is valuable, that is why we continue to see innovative ways for retailers to capitalize on it like beacons and elaborate customer loyalty programs. But consumers should start to question how much value the retailers are getting out of their data, and is it a...

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5 Things that have not changed in Retail:

I entered the world of retail in the early 1990s and have worked my way up from the sales floor to the head office. Throughout that time, technological advancements have changed retail significantly. Interestingly enough, the following 5 principles have remained constant and don't show any signs of changing. 1. Customers Are Number one: Twenty-five years ago retailers were in the driver’s...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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