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Artists and their tools

I’ve never given too much thought to the keyboard I use, my laptop came with one that for obvious reasons seemed like the natural choice. It wasn’t until I started working at Rubikloud did I notice the variety of keyboard possibilities. Large and small, quiet and loud, number pads or not, keyboards evidently come in a plethora of different shapes...

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Back to the Future with Neil Laing

Neil Laing is our Director of UI/UX and has seen the transformation that took companies from marketing magazines to websites, and mailing lists to email campaigns. He knows a lot about user-experience and creating brands, and he’s seen the obstacles technology has had to overcome to get us to where we are today. When Laing entered the field in the early 90’s,...

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Canada’s Startup Communities Part 2: Talent Attraction

In my last post I touched on the strong support system and available resources for our blooming startup communities in Canada. The rock-solid foundation we offer entrepreneurs is an easy competition to enter with Silicon Valley. Talent attraction however, is not. In recent years losing top talent to the USA has been a serious concern for Canadians in the tech industry,...

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Canada’s Startup Communities: Shining brighter than the California sun

Silicon Valley may be the first place that comes to mind when you think of tech startups, but when considering resources, financial support, and a welcoming atmosphere, Canada has been steadily putting itself on the map. The startup communities in cities such as Vancouver, Waterloo, Toronto,  Calgary and Montreal have proven to be a sought after home for some of the...

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3 High-Tech Halloween Costumes for Your Inner Nerd

I think we can all agree costumes that require effort, intelligence and some technical know-how are more interesting than the average 'sexy nurse' costume you pick-up at the nearest pop-up shop. For all you nerds out there, here are some of the coolest technically advanced DIY Halloween costumes. You won't find fish-nets or crop tops here, mostly just microcontrollers and Raspberry...

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‘Poynt’ed in the Right Direction

Security has always been a factor when considering things like digital wallets and mobile payments. With the increased number of financial fraud cases, it is hard to know who to trust with your digital currency. Many believe that if you are going to put your faith in anyone, it’s safe to trust Osama Bedier, former PayPal and Google Wallet employee,...

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1, 2, 3 … When Will Retail be Omni?

Omnichannel refers to the omniscient retail experience. In other words, it is the multichannel approach  to convenience and customer satisfaction. Retailers have been talking about its impending actuality for  years now, but we have yet to see many of them master its basic principles. The benefits of omnichannel for both retailers and consumers are obvious. For retailers, having a  coherent customer...

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Part 2 – The Global eCommerce War

Due to the natural competition we see between China and North America it is easy to debate the significance and power of Alibaba/JD.com and Amazon/eBay. In my previous article I discussed China and its ever-growing respect as the worlds new eCommerce leader. Today I want to delve deeper into the commonalities and variations we see between the worlds largest eCommerce kings. There’s...

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Part 1 – Alibaba: Showing the World Why China is the eCommerce Leader

The largest IPO in history is certainly something to brag about, but Alibaba is bringing some much-needed  attention to eCommerce in China as a whole. Year over year China experiences exponential growth in their  eCommerce market, and although the growth rate of internet users has slowed down, the online shopping  population has continued to grow rapidly. Last year China had...

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Bitcoin: A Digital Currency for a Digital World

                                Bitcoin may seem like the elusive internet currency that isn't quite relevant yet, but Bitcoin is steadily making its way into mainstream consumerism. Bitcoin is a decentralized virtual currency that allows anyone with an internet-connected device to instantly send or receive value to anyone in the...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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