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Digital Convenience : Just a “tap” away

A digital wallet (or e-wallet) is exactly as it sounds. It is a blanket term for a range of technologies that are changing the way we pay for things. The days of inconvenient swiping and PIN entry are over. We are well on our way to a world where a mere “tap” is all that is needed. With the recent announcement...

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Insider View into the Product Team of a Startup

Designing, building and marketing a product in the startup world is a very different process than that of a mature business. There are similarities, but the approach has to deviate from the norm for a  startup to succeed. Yes, a larger company can implement agile methodologies, short-term sprints and goal oriented product roadmaps, but startup based product teams must be...

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Mobile: A point for bricks, not clicks

By the mid-2000’s every retailer was accepting that mobile shopping or “m-commerce” was transforming consumerism. Both online and offline stores had reasons to fear the change but also just as many reasons to embrace it. Seemingly the greater fear was with brick-and-mortar stores as they wondered if they would eventually become obsolete. The added convenience of mobile shopping, coupled with online...

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A “beacon”of hope for offline retailers

I sat down with Dan (our product guy) last week to talk about iBeacon and how it’s a game changer for offline retailers. iBeacon and similar emerging technologies have the potential to take offline retailers into the digital age. iBeacon is Apple’s trademarked “indoor proximity system”. It uses Bluetooth Low-energy (BLE) technology to pull location-based information from smartphones. The beacons themselves...

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A few lessons

It’s been a year and a half since I started Rubikloud with Dan and Frank. As we gear up for probably the biggest push in our company’s history (product, customers, team), I wanted to share a few important lessons I have learned as a start-up CEO: 1) Spend 30% of your time focused on hiring. I don’t shy away from the...

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Choices and Voices

  Over the past few years, innovations in technologies have changed the way retailers do business. With each innovation, retailers have to scramble to adhere to the ever-changing landscape or fear being left behind. We’ve seen things like social media force the highest standard for customer experience.  Now a displeased customer won’t be asking to speak to a manager, but rather tweeting...

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Is a 2% conversion rate really good enough?

  Why do online retailers accept 2% conversion rates as “good enough?” How do large offline retailers properly understand their customers across multiple channels and actually innovate their way out of this retail war? How can they increase their conversion rates without spending millions more on paid search alone? This endless cycle of invest $100 in search to earn $110 has to stop. These...

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THUG hosts an Introduction to Apache Spark

A Data Scientist, and Rubikrew member, Pardis Noorzad, attended the Introduction to Apache Spark meetup this past Tuesday evening. Pardis was able to uncover some interesting details on Spark, an open­ source cluster computing framework for data analytics. Officially released less than 2 months ago, the framework is drawing considerable attention in the tech world. The guest speaker, Matei Zaharia is...

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Rubikloud and Joyent Join Forces

This past January we set out to find the perfect cloud provider for our platform. In previous months we had been provided services from Amazon, and then eventually through the BizSpark program we were given a credit that allowed us to explore other options. With that credit we decided to go the Microsoft route and chose Azure services. The journey in...

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Data Driven Marketing Decisions
Data-driven decisions in retail need to rely on more than legacy analytics.

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