Promotion Planning in the Wake of the Pandemic

The COVID-19 pandemic has impacted businesses on a global scale. Government lockdowns and quarantined living have significantly changed consumer behaviour and shopping patterns.  These shifts are not only leading to a number of current challenges, but they will also impact forecasting, inventory allocation and promotion planning in the medium and long terms of this situation.

In this short video we:

• Identify 3 things that we are hearing from our retailer partners
• Highlight how our customers could conduct promotion planning to shape demand in the short and medium-term

To learn more about how Rubikloud can help your business forecast and promotion plan, schedule a call with our team today.