Promotion Planning in the Wake of the Pandemic
Posted in CPG, Digital Transformation, Retail
By Naveen Narayanan on April 8, 2020
The COVID-19 pandemic has impacted businesses on a global scale. Government lockdowns and quarantined living have significantly changed consumer behaviour and shopping patterns. These shifts are not only leading to a number of current challenges, but they will also impact forecasting, inventory allocation and promotion planning in the medium and long terms of this situation.
In this short video we:
- Identify 3 things that we are hearing from our retailer partners
- Highlight how our customers could conduct promotion planning to shape demand in the short and medium-term