Promotion Planning in the Wake of the Pandemic

Posted in CPG, Digital Transformation, Retail
By Naveen Narayanan on April 8, 2020

The COVID-19 pandemic has impacted businesses on a global scale. Government lockdowns and quarantined living have significantly changed consumer behaviour and shopping patterns.  These shifts are not only leading to a number of current challenges, but they will also impact forecasting, inventory allocation and promotion planning in the medium and long terms of this situation.

In this short video we:

  • Identify 3 things that we are hearing from our retailer partners
  • Highlight how our customers could conduct promotion planning to shape demand in the short and medium-term

To learn more about how Rubikloud can help your business forecast and promotion plan, schedule a call with our team today.