These days there’s no shortage of additions to the C-suite. Creative job titles abound, and roles that didn’t exist a decade ago like chief experience officer or chief digital officer are becoming more common.
The choice to add these positions to the decision-making table reflects the core value of these functions. Companies are realizing that their businesses are changing, and they’re prioritizing leadership and strategic thinking around these pillars. In the case of the chief digital officer, this thinking makes complete sense as every customer experience will be digital first and evolving fast… read more of Kerry’s byline in Total Retail.