How the Learn module helps you answer your question

Customer LifeCycle Manager allows you to increase customer engagement by leveraging various machine learning capabilities, such as product and offer recommenders and churn predictors, in order to create true 1:1 communications, that optimize for various business objectives such as maximizing the customer lifetime value, taking into consideration what every single customer responds to.

Benefit

With Customer LifeCycle Manager, users can now offer personalized campaigns through email, clienteling, direct mail, SMS and site search.

How the Optimize module helps you answer your question

The consumer environment is highly-dynamic, and customer behaviour is inherently sparse and difficult to model. Customer LifeCycle Manager is equipped with an intelligent engine that uses both supervised and unsupervised artificial intelligence techniques to allow automatic insight discovery, allowing you to see the ‘hidden in plain sight’ groups of customers who have similar attributes and behaviour, discover untapped business opportunities, and realize 1:1 objective-based activation on these groups.

Return on Investment

Over 20 months, Customer LifeCycle Manager drove $11.6M in additional loyalty revenue as measured by industry standard control testing methodology.