AI Graphic

Promotion Effectiveness

Were past promotions successful? Was the promotion worth the effort and expense?

Download Our Whitepaper

UNCOVER BUSINESS-DRIVING INSIGHTS BEYOND ANALYTICS


The first step in promotion planning is understanding past success, but it can be difficult to understand the deeper impact promotions have on other products and categories in your business. Rubikloud’s AI Engine evaluates metrics, such as promotion lift, price elasticity, residual basket value, and item importance, for a holistic view of historical promotional effectiveness and overall value – helping you identify the best opportunities for your business.


METRICS CONSIDERED:


Promotion Lift
Price Elasticity
Residual Basket Value
Item Importance
Halo Effect
Cannibalization
AI Graphic

Promotion Forecasting

Can you confidently assess the merchandise needed at the store level to minimize stockouts and overstocks?

Discover the Accuracy of AI

FORECAST PROMOTIONS WITH UNRIVALED ACCURACY


Customer demand and behaviour is more volatile than ever before, making it challenge to accurately predict demand. Rubikloud’s Promotional Forecasting Engine allows non-technical business users to harness the power of ML that is fully integrated with existing supply chain processes, applications and technologies. The output from these engines provides granularity by week, store, item and various promotion types and mechanics.

Return on Investment


%

IMPROVEMENT IN FORECAST ACCURACY

Customer saw a 48% improvement in promotional forecast accuracy compared to baseline approaches in existing legacy systems.

DATA SOURCES INGESTED:


ERP Data
POS Data
Inventory Data
Promotion Mechanic
Omnichannel Data
Market Data
AI Graphic

Promotion Optimization

Are we generating the highest possible sales and margin?

Learn More

DETERMINE THE BEST PROMOTION


Rubikloud’s Promotion Optimization Engine identifies the optimal price, mechanic and promotional scope to maximize various P&L objectives for individual omnichannel touchpoints (in-store, digital, eCommerce, flyer, BOPIS, etc.). Our optimization algorithms can incorporate cannibalization, cherry picking, pantry loading and missed cross-selling opportunities. The result is reducing missed dollar opportunities and minimizing promotions that attract the wrong type of customer who offers a reduced level of engagement.

Return on Investment


+ %

INCREMENTAL MARGIN LIFT PER PROMO

Customers experienced a 30% improvement in forecast accuracy.

FACTORS CONSIDERED:


Cannibalization
Halo Effect
Seasonality
Promotion Price and Mechanic
Optimal Margin, Revenue and Units Sales
Pantry Loading

Connects to Retailer Merchandising Systems

Just a few popular merchandising systems we integrate with

Retek Oracle Logo
Microsoft Dynamics Logo
SAP Logo
NCR Logo
JDA Logo
SAS Logo
IBM Logo
Inhouse Logo

Why Choose Rubikloud?

01

Learn Module Icon
UNIFIED DATA

Our expandable solutions ingest data from all your raw sources and quickly converts it into a clean, usable data model. This removes the onus from internal resources and allows for seamless integration back into your legacy systems.

02

Activate Module Icon
REAL PRODUCT. REAL RESULTS.

Our proven solutions are deployment ready, no need for costly custom builds or lengthy sessions that never lead to anything tangible. This approach delivers the fastest time to value on the market while optimizing total cost of ownership.

03

Optimize Module Icon
WORLD LEADING RETAIL-SPECIFIC ML

Using our best-in-class, industry specific Machine Learning expertise, we tackle the most complex and nuanced business challenges uniquely impacting retailers.

Stop Speculating. Start Predicting.

Apply AI Today