Personalization is evolving. What used to be as simple as including a name in an email, or wishing the subscriber a “Happy Birthday”, will no longer be enough to meet consumer demands. With Big Data technology, enterprises can create a seamless experience for users across all touch points. Innovative startups are using machine learning and retail expertise to create true 1:1 shopping experiences. Personalization 2.0 is the future, are you prepared?
Read the full white paper here.